What do you expect from a wristwatch. It must give me an emotion, it must be a part of me but not interfering or disturbing, it must be a discreet reminder of hours, minutes and seconds, it must shine like the sun and the full ...

Time distorts the dial, as if reaching beyond the physical constraints of the watch. (Andrea Branzi)

"...I think that the items we design, architecture, objects, etc., must help people to become aware of their existence." (Ettore Sottsass)

"I’m interested in shape simplicity and in the ways of the archetype rebirth in the style of our age. It’s an idea of the originality seen as connection with the origins, with the cause of the primordial ener...

"I believe that it is important to not necessarily over-embellish objectsto keep a certain truth to a product, but I also believe that objects needs to touch our sensual side, they need to elevate certain expe...

BUCKLE is characterised by a buckle integrated to the case. The sensual, round shape of the satin stainless steel object, is embellished by the clean cut of the shiny upper part that joins the dial to the buckle. Its asymmetric...

"I like the fact that this watch is named after the moon and expresses its calm roundness and silent mystery. Watches are generally entirely rational instruments, devised almost exclusively for giving precisio...

TONDO is an “all purpose” wrist watch you can wear both on elegant and informal occasions. It’s characterised by the strap fitted as a sandwich between the two shells of the case resulting in a formally uniform aspect ...

Characterized by bright colours and concave crystals, Stefano Pirovano’s 1000 series is a representation of the designer’s research, focused on creating small, ludic and sensorial objects. A unique component of this series ...

Design by Stefano Pirovano, the 2000 series incorporates a distinct combination of leather bands and aluminium cases of different colors. A key element of these watches is the uniquely shaped strap: slim for ladies, wide and mo...

Ron Arad always searches for new and different constructions and functions of the objects he designs. With the 3000, Ron Arad uses the rotating disks as the basis for telling time. In this unique design, the current hour and mi...

True to poetic minimalism that distinguishes all his work, Piero Lissoni created a wide variety of functions around a shape that is classic in its own way. All models use the same square-shaped dial, with emphasis on appearing ...

Achille Castiglioni wanted to create an easy to read, yet humorous watch. The case, made of stainless stee, can be removed entyreli from the band. The dial art worwork was designed by his friend, Swiss graphic designer Max Hube...

"Momento" by Aldo Rossi was the first watch in the history of Alessi, and a new versuìion is now beingintroduced. The watch is composed of a simple double steel case. The inner one can be removed and reinserted easily, making ...