“This is all you need to set out a great daily table.” That's how Jasper Morrison described the porcelain and glass services that accompany the KnifeForkSpoon cutlery, so forming Alessi's first offering of a complete "entry price" service - an expression intended to be a mark of quality, seeing as how no compromise was accepted for the quality of the design. Quite the opposite: the search for "normality" in Jasper Morrison's work gives his designs an aura of sophisticated simplicity that achieves one of the ambitions of the “A di Alessi” brand very well.