Teacup in white porcelain. <<“PlateBowlCup” bone china tableware and “Glass Family” glasses take their place alongside the “KnifeForkSpoon” cutlery (2005), thus forming the first complete Alessi tableware collection “entry level” in our catalogues. It gives me great pleasure to use the term “entry level”, which I consider a kind of title of ‘merit’. It is true that the price of these household objects is highly accessible, but this has not compromised the quality of design. We feel that this design neatly expresses the contribution that “A di Alessi” has made to truly democratic design. Jasper has said: “I like the idea of a democratic wine glass which is slightly more formal than the others, to be used to give the table an easy aspect of a 'dinner' rather than just dinner”. I would like to add that his quest for anti-glamour “normality” paradoxically gives his designs an air of sophisticated simplicity, which is a good description of one of the ambitions of the “A di Alessi” brand>>. (Alberto Alessi)