Beer tray in 18/10 stainless steel. Re-edition of the Alessi tea and coffe sets project, as well as of bar and kitchen object of 20s, 30s and 40s. <<On a personal level, these objects are part of my childhood memories: I always saw them used in my parents’ house. On a professional level, the “normalcy” of these household objects has always struck me. They weren’t just “normal” in the sense that they were used everyday at home. They were examples of an era of the consumer society which was destined to disappear quickly: a time I’d call pre-design, prior to the phenomenon of Designer goods in all of our homes. Of course, in a way, they were designed too. That is to say, they were designed by: my dad (Carlo Alessi) or still earlier, by the technicians of the product development office (a.k.a “U.T.A.”, “Ufficio Tecnico Alessi”).>> (Alberto Alessi)