An important project with outstanding historic precedents in our catalogue: the flatware services by Castiglioni, Sottsass, Caccia Dominioni…In a face-to face confrontation with the great masters of design, with great dedication and indisputable talent, Stefano Giovannoni shows Olympian know-how in his approach to design.
And so, the declared ambition of the “super and popular” champion of playful design to be counted among the classic masters in Alessi history takes on shape.
Giovannoni Stefano
Born in La Spezia in 1954, Stefano as an architect and designer was taught by Buti at Florence University. In the early 80’s he founded the King-Kong Production Group along with Guido Venturini. His explosive talent enables him to embody a complex system of 'affective codes' in his projects. This great approach won him the title of 'Super & Popular' designer in the 90’s. A technical designer par excellence he has industrial design in his DNA and the capacity to understand public sentiment like no other designer mentioned in this catalogue.
His projects began with the “Girotondo” (1989 designed with Guido Venturini) and the first transparent objects in plastic from the “Family Follows Fiction” series (1993). There is a huge number of his items in the “Officina Alessi”, “Alessi” and “A di Alessi” catalogues.
www.stefanogiovannoni.it
Graphic concept, templating and develop
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