The core of this project lies in the consideration that, at the end of the day, in your
private life, you tend to use a very limited number of pots and pans compared to the traditional concept of cookware. So Fukasawa limited himself to designing only those that are strictly necessary, with his characteristic minimalist rigor, which are the same ones that we produced. In his intention to create a truly new culinary paradigm he has called this series “Shiba”: “Shiba is one of the iconic dog that expresses Japanese characteristics. This image seemed to me the most iconic, symbolizing our new collection of pots and pans. With this range of products I wanted to create tools that people can continue to use throughout the years, rooting in their culture, repairing
rather than replacing them, somehow even enjoying the signs of use they acquire over time, as habits and tastes evolve.” They were designed for a family of four, with the possibility of being extended to include a couple of guests. Their shape, seemingly modest, hides an exasperated study of details, as might be expected from his purist expression. Accompanying this project,
Naoto added some of his own personal recipes from Japan, to which I responded with an equal number of recipes from my family’s tradition.
Naoto Fukasawa was born in Yamanashi prefecture, Japan, in 1956. He graduated from Tama Art University's product
design department in art and 3D design in 1980. Until 1988, Fukasawa worked as a designer at Seiko-Epson corp.
In 1989, he left Japan for the United States. In San Francisco he joined a small office - ‘ID two’, the predecessor to ‘IDEO’ and after eight years Fukasawa returned home. In 1996, he helped set up ‘IDEO’ in Japan - a team
of eight designers working mainly for the Japanese market. He stayed with it until december 2002.
Naoto Fukasawa he went independent and in January 2003 he established ‘Naoto Fukasawa design
in Tokyo. Fukasawa joined the advisory board of the Japanese company ‘MUJI’.
In December 2003 he set up a new product brand ’±0’. ‘plusminuszero’ designs and produces
domestic objects, from umbrellas to electronics. Naoto Fukasawa is a lecturer in the product design
department Musashino art university and Tama art university in Tokyo.
Naoto Fukasawa's designs have won more than 50 design awards in Europe and America.
Other than japanese projects, there is a range of projects with Italian, German and other European companies.