8 April 2011

Alessi’s new idea for a lighting project begins with a light bulb, confirming yet again the ability of the Crusinallo company to be at the cutting edge when it comes to experimentation, the pursuit of top-quality design and the most audacious creativity.

Following an ongoing exploration of new possible fields of production that are “Alessi-able” (to quote Alberto Alessi), the year 2011 finds the Design Management Department of the Italian company involved in a completely new sector.

The light bulb becomes an object of design, with its own personality and a right to be a protagonist of the scene regardless of its frame through a new, innovative shape and variety of colours. This is made possible by the great potential of LED technology, which allows the creation of small vibration-free sources of light offering new extraordinary possibilities to the design world.

Alessi’s challenge was to design light bulbs. A group of young designers, Giovanni Alessi Anghini, Gabriele Chiave and Frederic Gooris, created the frames and the lighting system of the “AlessiLux” collection expressing their own personal talents.
Alessi entrusted the production and distribution of the light bulb to the technical and manufacturing skills of Foreverlamp. 

Alberto Alessi sums up the results of the project with these words: “The topic brought us towards a kind of evaporation of the boundaries between light bulbs and lamps in a most natural way: actually, some of the projects are probably closer to a real lamp than to a simple bulb. I think that the new operation with Foreverlamp is going to blaze a trail for a revolutionary story in the world of lighting: it’s as if hiding those boring, anonymous and often truly ugly light bulbs will no longer be necessary…”

From a technological viewpoint, the “AlessiLux” project is of the highest quality and entirely respectful of the environment through its use of illuminating engineering that results in a pleasant light tonality, rapid response, a long duration, energy savings and eco-compatibility.
“AlessiLux”: the first collection of a new episode of Alessi’s research in the world of lighting.

http://www.foreverlamp.eu/