25 March 2009

ALESSIWATCHES at BaselWorld 2009
The watch and Jewellery Show

From March 26 to April 2
From 9.00 am to 6.00 pm (the last day to 4.00 pm)

C/o Seiko Instruments Inc. stand
HALL 5.0/ Stand C31

The new AlessiWatches collection:
RAY by Stefano Giovannoni,
Daytimer by Will Alsop,
Luna by Alessandro Mendini (new color)

RAY is a simple and uncomplicated watch that exudes its own distinctive appeal. The basic automatic version, with its natural or black polished steel case, is the height of elegance, whilst the “crono” version is sportier, its colour details giving it a rather more aggressive feel.

Stefano Giovannoni
Daytimer is formed of Alsop's vision of objects in the world.
We see it present in the landscape; it has landed in the universe of objects, naturally, effortlessly.
It has a smart, adaptable, docile form, which encases its technological core while at the same time it is ironic and natural.
Although apparently clumsy, Daytimer wraps complacently round the wearer's wrist, presenting the owner with its 3D display; the OLED screen conveniently turning towards its owner and wanting to play.
Daytimer wants to be owned by its wearer, although inevitably it will attract the attention of others. Daytimer polygonises a human wrist. It loves humans and it wants to be close to them. Or part of them.

Go to the site http://www.alessi.com/alessiwatches/index.htm