16 September 2010

LONDON, UK (9 September 2010)
mydeco.com today announces the launch of the ‘mysqueeze’, in an exciting new collaboration between mydeco and Alessi. The ‘mysqueeze’ citrus-squeezer features a unique ‘twisted elipse’ design that makes it fit for the most stylish of kitchens.

Launching next month, as part of Alessi’s Autumn/Winter 2010 collection, it will be available to buy online exclusively at mydeco.com until February 2011. It will also be on sale in Alessi stores and independent retailers after the launch.

The ‘mysqueeze’, designed by Roland Kreiter, was entered in to a competition, run by mydeco.com and judged by Philippe Starck, to find and support fresh new design talent. Kreiter’s original prize of £1,000 was eclipsed when Starck, on seeing his design, not only hired Roland as an intern but called up his friend Alberto Alessi – with whom he has a long and successful working collaboration – and told him he’d found the perfect new design for his next collection.

This year marks the 20-year anniversary of Starck’s original iconic citrus-squeezer, the Juicy Salif, making the launch of the mysqueeze not only perfect for people looking for an interesting Christmas gift (or the perfect accompaniment to a stylish cocktail party), but also fitting too.