There are certain aspects of our products that are easier to appreciate (for example, those connected to shape) and then there are other more hidden yet equally important values which allow us to become one with the products. In this way, it is possible to discover that even a simple piece of cutlery can become a melting pot for modern and ancient stories, technical solutions and formal expressions, rational speculation and crazy ideas. Just like a person, we need to get to know an object before we can decide if we love or hate it. We need to understand how and why it has to enter our lives and the lives of our loved ones.
Continuing with the words of the Buddhist monk Matsumoto, “Things exist because they are in reciprocal relation to each other. The same goes for human beings. Those who do not place the right importance on things do not place the right importance on people”.
Revealing the values “inside” our products is the task we have entrusted to the Alessi school.Alberto Alessi