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Achille Castiglioni wanted to create an easy to read, yet humorous watch. The case, made of stainless stee, can be removed entyreli from the band. The dial art worwork was designed by his friend, Swiss graphic designer Max Huber.
"Very often we try to read the time on our watches but can't: when we're in a hurry, when we're on our bikes, when we're tired, when we're taking a shower, when we're without glasses, when we're against the light, when we're going downhill, when we're in the rain, when we're having lunch or dinner, when we're in danger, when we're at a conference, when we're in company, when we're absent-minded. Hence the design. Choise of a very high precision, battery powered quartz movement. Establishment of maximum dial surface for the most suitable graphic layout. Easy replacement of strap, requiring no fastening devices. Attentive and exhaustive graphic research for the design of clearly and easily readable hours and minutes. The result is an "all dial" watch with easy and immediate reading. An essential design, based on the axiom of removing more than adding." Achille Castiglioni
Born in Milan in 1918, he started work as an architect and designer with his brothers Livio and Pier Giacomo in 1938. One of the great masters of Italian design, he was a founding member of ADI in the fifties. The long list of awards he has received include eight Compassi d'Oro. His activity as a designer is an unmistakable blend of simplicity, irony and fun and its shows his close interest in the way objects are used, in the potential offered by technology and in the use of new materials. He dies in 2002.