An exhibition produced by Museo Alessi and Holon Design Museum: “IN-possible. Before an idea is brought to life”opens to the public the most hidden part of the collection of the Alessi Museum to tell through a selection of projects never realized the practice of an Italian Design Factory.

The exhibition recounts the behind-the-scenes efforts underlying every industrial design object. They are primarily related to research, an activity that runs the risk of failure yet is necessary and indeed represents the only way to achieve truly innovative objects. Moreover, they are related to a dialogue between different areas of expertise: those of the designer and the variety of professional attributes available within the company.
The “IN-possible” exhibition is dedicated to this dialogue, to the many ways in which it takes place. The exhibition has an original take: the story of projects that never made it out of the factory. The development of a project may produce unexpected results, not exclusively related to technical problems or financial constraints, but also to the expressive dimension of the object, its language, or its emotional impact.

ADAM – Design Museum Brussels
21.06-13.10.2019