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“mysqueeze”, designed by Roland Kreiter, is a citrus squeezer is designed for use directly in your hand and was awarded the Pure Creativity 2009 award organised by Mydeco.com, awarded by a jury chaired by Philippe Starck and Sir Terence Conran. The reason “mysqueeze” won the prize was that, 20 years on, it can be the new icon, heir to the “Juicy Salif” designed by Philippe Starck, the citrus squeezer produced by Alessi which went on to become one of the most renowned icons of contemporary life in all four corners of the globe. “mysqueeze” is especially suitable for squeezing lemons, which often have to be squeezed for just a few drops of juice, perhaps directly over food. “mysqueeze” looks good directly at the table, on a saucer, ready for use.
Roland Kreiter, who was born in Romania in 1983 and brought up in Germany, is a trained model maker and is studying Industrial Design at Darmstadt. His first practical experience came when he worked for five months in Philippe Starck's studio in Paris. Kreiter's design is minimalist, authentic and emotionally influenced. He analyses and interprets his environment to inspire his audience.