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Created as part of the F.F.F. (Family Follows Fiction) metaproject, an operation in the early 1990s that aimed to explore the affective structure of shapes and objects, starting from the idea of reproducing the object creation process followed by children and primitive cultures. In Stefano Giovannoni's design, the toilet brush is transformed from an "off limits" object into a svelte pot holding a long and strangely inviting shrub. This product scandalised the orthodox world of design, and has been hugely successful over the years.
Born in La Spezia in 1954, Stefano as an architect and designer was taught by Buti at Florence University. In the early 80’s he founded the King-Kong Production Group along with Guido Venturini. His explosive talent enables him to embody a complex system of 'affective codes' in his projects. This great approach won him the title of 'Super & Popular' designer in the 90’s. A technical designer par excellence he has industrial design in his DNA and the capacity to understand public sentiment like no other designer mentioned in this catalogue. His projects began with the “Girotondo” (1989 designed with Guido Venturini) and the first transparent objects in plastic from the “Family Follows Fiction” series (1993). There is a huge number of his items in the “Officina Alessi”, “Alessi” and “A di Alessi” catalogues. www.stefanogiovannoni.it